Do I really need brand strategy? The short answer is YES, if you want your business to grow. Here’s why: If you have been doing a bit of research on designers, then you have probably come across the term “brand strategy” or “brand strategist” at least once or twice… or maybe not at all before […]

Branding

May 7, 2021

Do I really need brand strategy?

Do I really need a brand strategy?

What should I expect to pay for branding? I’ll be honest. Graphic Designer prices are kind of allllll over the place. I can understand if you feel a little confused as to why your friend got a logo for $50 but your favorite designer quoted you $4,000. I’m writing this blog article to offer a […]

Branding, Finance

May 7, 2021

What should I expect to pay for branding?

What should I expect to pay for branding?

No matter how long you’ve been in business, at some point you’ve come across others talking about their ideal client. You may be thinking, “Is there actually a benefit to marketing to one particular client?” The answer is YES! But before you identify your ideal client, you need to make sure you have the right […]

Branding

May 7, 2021

3 Questions to help you identify your ideal client

Three questions to help you identify your ideal customer

When it comes to finding your brand colors, you want to choose wisely.  The colors you decide on can make or break your brand.   You may be tempted to go with the colors you like and call it a day.  But this is a very common mistake.  The goal is to use colors that attract […]

Branding

May 7, 2021

Creating a meaningful color palette

Creating a meaningful color palette

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner It’s true, a brand is so much more than just a logo.  It is not a static thing – in fact, it inspires an emotional response.   So why not just […]

Branding

May 7, 2021

What does “Branding” really mean?

What does branding really mean