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What should I expect to pay for branding?

No brand is created equal, so the brand expert that is the best fit for your business right now may not be the best option for someone else - and that is okay!


When we talk about T Swift’s brand, we’re not talking about her marketing—although her marketing moves have been really good.

Taylor’s marketing includes things like  jumping on relevant marketing trends, surprise album releases, collaborations, and fan engagement initiatives.

Her brand includes things like her core values, how she takes control of her narrative with lyrics and public statements, strong themes consistent throughout her work like empowerment, authenticity, and relatability.

Now…Let’s dive in further…




Taylor embodies personally everything her brand is. Her whole life is her logo. (It’s no wonder she blew up more than ever during the most recent “Eras Tour”—her brand’s taken a lifetime to build.)

Take it, use it:

✅ Take center stage and make your brand personal. Use content that shows how your brand values match up with your personal values and opinions irl.



—and the story she’s telling is, women and girls can do whatever they want. You don’t have to do what others expect you to do.

Take it, use it:

✅ Whether on a deeper level or right on the surface, your brand can make a philosophical statement about how things ought to be. (E.g., women should write their own story instead of society writing it for them) People love to get behind a cause they believe in. So give them one.



Taylor has so much integrity to the core values of her brand that it doesn’t matter if we don’t love a new album, we’re going to try to give it a shot and respect it without letting it damage how we feel about the brand.

That’s the power of trust.

Take it, use it:

✅ If you’re nurturing your brand right, your fans can handle a product that flops without giving up their brand loyalty. That’s the magic of the “Taylor’s Versions.” It’s basically Taylor saying, here’s a version of that old song that’s even closer to the true brand that you love. Brilliant.



She’s audience-centric. Taylor makes her fans a part of the brand by creating puzzles and dropping easter eggs meant to engage and entertain just them.

Take it, use it:

✅ Create inside jokes and “had-to-be-there’s” that make your audience feel special when they can participate in something only they would get. (Disclaimer: This is a brand-enhancement move that will work best once you already have a healthy, engaged following.)



We feel like we know who Taylor is, because she’s not shy about sharing her opinions with the world. She knows she can’t please everyone—but she engenders love from her following by being loudly authentic.

Take it, use it:

✅  Don’t avoid being opinionated because you know it won’t vibe with some people. Focus on your tribe and resonate with them. In a phrase, “have courage and be kind” when sharing your opinions online.



Taylor’s a disruptor of the status quo. She makes it her job to test the boundaries of what she can do with her music. (Have you seen her music videos? “Bejeweled” is almost 6 minutes long and includes prelude and epilogue scenes with celebrity cameos.)

Take it, use it:

✅  Dream big. If something’s never been done before, but you think it would be a great value-add to your offering, just do it! Don’t let the status quo put you in a box.


Want to apply any of these winning strategies to your brand? I can help.

Schedule a Power Hour with me and we can brainstorm together how we can T. Swift-ify your brand.

I’ll be honest. Graphic Designer prices are kind of allllll over the place. I can understand if you feel a little confused as to why your friend got a logo for $50 but your favorite designer quoted you $5,000.

I’m writing this blog article to offer a bit of clarification. When it comes to BRAND design, there is a general structure that separates one designer’s services from another.

Keep in mind, every designer has their own set of factors that they take into account when they set their own pricing. Their pricing should be respected. This article will simply outline 3 categories that designers typically fall into, and may be used as a tool going forward to determine which type of brand designer is the best fit for YOUR business needs – and approximately how much you can expect to compensate them.

No brand is created equal, so the brand expert that is the best fit for your business right now may not be the best option for someone else – and that is okay!

I am basing this article off of what I have learned from Marissa Messick, a mentor and fellow designer.

Let’s dive right in!

Category 1 – Logo Designer

A logo designer typically creates “just a logo”. They will typically charge for that single deliverable. The logo may or may not have any meaning or strategy behind the design. A color palette may or may not be included.

Investment: Low

Value: Low
Approximate price range: $50-400

Category 2 – Brand Identity Designer

A brand identity designer typically creates design assets that include a logo as well as other visual elements for your brand. These may include but are not limited to: Logo Submarks, Branded Pattern, Color Palette, Typography (font) Selection, Business Cards, Social Media Design, Letterhead, Notecards, Packaging, Apparel, Website design, etc.

Investment: Medium

Value: Medium
Approximate price range: $500-$1k (for branding alone, website design will cost substantially more, but that’s a whole other conversation)

Category 3 – Brand Strategist

A Brand Strategist will work with their client to identify the goals behind the brand, who their target customer is, and analyze where the brand needs to be in relation to its competition. This process is typically the most thorough. Information that is discovered during the process will be used to create brand visuals that effectively communicate to the brand’s ideal customer, attracting more of them and increasing the brand’s sales. The goal is to not only provide beautiful brand visuals, but to provide a clear direction and the proper tools that the brand requires to get to the next level. 

Investment: High

Value: High

Approximate price range: $1,200 – $10,000+

One final note,

It is a good rule of thumb to budget 5-10% of your total revenue for branding.

“If you think good design is expensive, you should look at the cost of bad design”

Ralf Speth, CEO of Jaguar
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