Do I really need brand strategy? The short answer is YES, if you want your business to grow. Here’s why: If you have been doing a bit of research on designers, then you have probably come across the term “brand strategy” or “brand strategist” at least once or twice… or maybe not at all before […]

Branding

May 7, 2021

Do I really need brand strategy?

Do I really need a brand strategy?

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner It’s true, a brand is so much more than just a logo.  It is not a static thing – in fact, it inspires an emotional response.   So why not just […]

Branding

May 7, 2021

What does “Branding” really mean?

What does branding really mean