“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner It’s true, a brand is so much more than just a logo.  It is not a static thing – in fact, it inspires an emotional response.   So why not just […]

Branding

May 7, 2021

What does “Branding” really mean?

What does branding really mean